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Our Latest Thinking on European Competitiveness

The EU stands to benefit from the complementarity of enablers across member states and the scale achievable as a unified market. What may be out of reach at the individual country level becomes feasible at the bloc level—shaping how CEOs can navigate the new geopolitics of GenAI.

Action Item For CEOs

Prepare for the next value play and potential geopolitical disruptions. Early movers have already committed to having autonomous AI agents as part of their AI transformation mix. And with geopolitical tensions rising, CEOs that create a more resilient partner ecosystem are less likely to have their AI efforts derailed by potential disruptions.

European Competitiveness Report Authors: M. Brigl, S. Duranton, O. Scalabre, M. Tauber

The “Liberation Day” – served as a wake-up call for many decision-makers. A recent study by the Boston Consulting Group reveals a clear signal: Europe’s top business leaders are highly motivated to shape the continent’s economic future and are placing concrete demands on policymakers.

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