BCG x TUM AI Strategy Research Cluster
In partnership with the Technical University of Munich (TUM), BCG collaborates with leading experts from academia and industry to bridge the gap between research and practice. By combining academic rigor with real-world business expertise, we develop frameworks, insights, and capabilities that help organizations leverage AI responsibly and effectively.
Dr. Andrej Levin, Managing Director & Partner and Head of BCG X in Central Europe, in dialogue with Prof. Dr. Isabell Welpe, Chair of Strategy and Organization at the TUM School of Management in Munich.
Our Collaboration
The Boston Consulting Group (BCG) and it’s BCG X AI Science Institute have entered into a strategic research partnership with the Chair of Strategy and Organization at the Technical University of Munich (TUM).
Our research spans the intersection of artificial intelligence, strategy, and organizational behavior addressing how AI reshapes the way firms create and sustain value.
Our Research
The AI Strategy Research Cluster conducts high-impact research that bridges theoretical insight, empirical evidence, and practical application—addressing two critical priorities for European companies and start-ups in the global AI race: achieving technological leadership and tackling the equally vital, yet often underestimated, challenge of AI adoption and value creation.
Challenge 1
The race for technological leadership
Challenge 2
The race for adoption and value creation
Meet Our Team
We are a cross-functional team driving technology-enabled transformation across industries — integrated, end-to-end, and built to scale. Our approach goes beyond traditional consulting: we deliver strategy-through-execution solutions that create lasting business value.
Supported by members of our Scientific Advisory Board, including the University of Oxford, Stanford University, Imperial College London, UC Berkeley, the University of Exeter, Queensland University of Technology, and Ludwig Maximilian University of Munich.
Meet Our Local Expert
We are a cross-functional team driving technology-enabled transformation across industries — integrated, end-to-end, and built to scale. Our approach goes beyond traditional consulting: we deliver strategy-through-execution solutions that create lasting business value.
Further Collaborations
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