BCG x TUM AI Strategy Research Cluster
BCG partners with world-leading experts from academia and industry to show how technologies can generate sustainable value across organizations and sectors. Together, we define global standards for strategic AI integration and create a platform that empowers institutions to shape the future of AI-driven value creation.
Our Collaboration
"In close collaboration with partners from business and academia, our cluster aims to establish theoretical foundations, gain practical insights, and actively implement these within companies", explains Prof. Dr. Isabell Welpe from the Chair of Strategy and Organization at TUM.
Dr. Andrej Levin, Managing Director & Partner and Head of BCG X in Central Europe, in dialogue with Prof. Dr. Isabell Welpe, Chair of Strategy and Organization at the TUM School of Management in Munich.

The Boston Consulting Group (BCG) and it’s BCG X AI Science Institute have entered into a strategic research partnership with the Chair of Strategy and Organization at the Technical University of Munich (TUM).

This strategic collaboration combines academic rigor and business acumen, to close the gap between academic excellence and entrepreneurial reality.




AI Innovation and Business Impact
The AI Strategy Research Cluster by BCG and TUM tackles two critical fronts for European companies and start-ups in the global AI race: the drive for technological leadership and the equally essential, yet often underestimated, challenge of AI adoption and value creation in businesses. We invite partners to join us on this journey—contributing perspectives, sharing challenges, and co-creating solutions.
Challenge 1

The race for technological leadership
Challenge 2

The race for adoption and value creation
Meet Our Local Experts
We are a cross-functional team driving technology-enabled transformation across industries — integrated, end-to-end, and built to scale. Our approach goes beyond traditional consulting: we deliver strategy-through-execution solutions that create lasting business value.
Further Collaborations


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